Architect Bjarke Ingels of bjarke ingels group realized an architect’s dream when he was called upon to design and create the incredible LEGO House, now open to the public since fall 2017 in Billund, Denmark where this classic toy was invented!
Following four years of construction, the building comprises 21 white bricks stacked on top of one other, crowned by an oversized 2×4 LEGO block named the ‘keystone’.
The drone images of the building make me smile with childlike delight. It’s a bright, happy splash of colour with a promise of fun, games, creativity and adventure in an otherwise dull and grey environment. An avid fan of LEGO bricks as a child I want to pull out my daughter’s lego that I’ve hidden away for when she has her own children and play with them again!
Watch this drone footage of the completed LEGO House prior to the official opening:
But before we explore the building any further I’d like to look at the reason for LEGO Bricks’ colour palette, and obviously the reason I’m including it on this blog.
LEGO Brick Colours
Primary colours (red, yellow and blue) and secondary colours (green, orange and purple) are more appealing to children than light shades of pink and beige or neutral shades of gray and brown. For this reason, the food and beverage industries, as well as the toy industry, use bright colours to market children’s products.
From an early age children prefer brighter, highly saturated colours because their eyes are not fully developed yet. They can actually perceive these colours better than fainter shades. Bright colours and contrasting colours are more likely to stand out in their field of vision. As children constantly strive to make sense of their environments, objects that are stark and bright are more stimulating and interesting. One of the first ways they learn to sort things is by colour, and colours are some of the earlier words they tend to learn which also help make these easily named, more basic colors more appealing and memorable.
Following this reasoning it is no surprise that primary and secondary colours are the mainstay of LEGO Bricks. 50 years ago, LEGO builders began with just 7 colors: White, Gray, Black, Red, Blue, Yellow, and sometimes Green. By the early 1980’s there were 16 colors, and by the late 1990’s around the same number we have today. The 39 colors haven’t changed much since 2005 when LEGO made several changes to the color palette, including a shift from a yellowish gray to the current bluish gray. If you are interested in exploring an in-depth analysis of the colour timeline and history of LEGO Bricks I recommend this site.
Inside LEGO House
Inside, the 12,000-square metre house is filled with 25 million LEGO bricks where fans of all ages will get an immersive experience of the ultimate LEGO brick and find massive LEGO sculptures, three different restaurants, open public spaces, and more.
“All activities in the house are related to our LEGO philosophy that learning through play promotes innovation and creativity,” says jesper vilstrup, lego house CEO.
Four colour-coded Experience Zones teach kids of ALL ages through play:
– Red Zone: spontaneous creativity and free-building
– Green Zone: roleplay with your own characters and stories
– Blue Zone: put your cognitive skills to the test
– Yellow Zone: play with emotions
As part of the LEGO Architecture Line, LEGO has created a 774-piece, 197-step kit that replicates the stacked-block formation of the building and its brightly coloured terraces, which indicate different zones within the building. A block shaped like a giant lego brick crowns the building.
Sending colourful vibes your way,